- Intellectual Property
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Whether you have an offer for your own line of cookware or need to protect the branding and licensing of a beloved relative, Moradian Law can skillfully assist in maintaining the dignity and integrity of your personal brand.
Living Celebrities – An individual’s right to control the commercial use of his or her name, image, likeness, voice, or other unequivocal aspects of one’s identity constitutes the right of publicity. For example, a star athlete’s picture may appear on boxes of WHEATIES® cereal, but only with his or her permission, which usually comes at a price. Not all states protect the right of publicity. In some states, the right is protected by common law, in others by statute. In some states, such as California , both common law and statutes protect the right of publicity.
Deceased Celebrities – California was the first of about a dozen states to pass laws to make the right of publicity survive a celebrity’s death for a limited time. In 1999, the period of protection was extended in California from 50 years after a person’s death to 70 years.